Xorigin help clients tell stories - as a stand-alone full-service digital creative media and experiential agency - or augmenting your existing agency.

We conceptualise, write, produce and direct engaging and innovative digital
• social strategy
• startup, investor, listing, brand building, launch, and corporate video
• live streaming and podcasts
• sponsored content
• point of sale video and activations
• creative documentary projects
• Virtual Reality, 360 Video, Augmented Reality.

We also conceptualise, design, and build experiential activations.

Xorigin write, produce and direct documentary and branded content globally for broadcasters, aggregators and major brands.

We also work in the not-for-profit sector, to foster underlying social change - from spinal cord injury and UNICEF projects, to indigenous recognition and science, technology, engineering and mathematics.

Having lived and worked in Japan - we have many stories to tell. National Geographic, The Atlantic and Courrier Japan (Japan’s largest publisher) picked up one of our small ‘taster’ documentaries - where a ‘Handsome Man’ is paid to bring you to tears - then dry them from your cheeks.

We also launched Spinal Cord Injury Awareness week at the Sydney Opera House - gathering widespread media coverage, explaining to donors the real life impact and life-changing difference an emerging therapy can have for people with a spinal cord injury.

Stand by for more amazing stories from Japan - and international stories of Australian underdogs making good in the space industry.

We have helped launch new products for major electronics, software, technology, automobile, FMCG and food. We have increased brand recognition and told brand story around perfume, fashion, jewellery and luxury goods.

Xorigin regularly create news stories and EPKs around Red Carpet social events for some of the brightest advertising, PR and experiential agencies, and produced and directed international live-crosses and broadcasts for news release, product promotion and launches.

We have also created over 300 flawless live multi-camera live video streams, including some world firsts in Asia and Australia for major brands, garnering additional media coverage.

Xorigin have been producing food content for over 10 years in Australia, Europe, US, Mexico and across Asia. Our food content has been produced for TV and online for major brands, digital and advertising agencies.

With food stylists and art-directors on board, we use high-speed videography and lighting specialists to make the simplest of foods look inviting and sumptuous.

Ask us about our artisanal food series, 360 Video and Augmented Reality projects.

We have produced over 300 corporate and promotional video pieces for some of the worlds’ largest brands, advertising and PR agencies—along with testimonial and case study videos. Much of this is B2B work is controlled and not shared here.

We have likely done something similar to what you are considering—contact us for appropriate examples.

Hot Desk / Day in the Life Sample
We took the end-to-end role of a creative agency when our client wanted to communicate the benefits of new connected hot desk technology and open plan configurable environments.

Rather than talking heads, we created a simple visual story that could be re-worked in different languages. They liked the Singapore version so much that they commissioned us for Sydney and Dalian in north east China.

Cask Wine Testimonial Case Study
Instead of having a bunch of paid credentialed wine buffs provide technical information on cask wine, we captured a slice of wide-appealing demographics talking about the benefits of cask wine to them—people the audience could readily identify with.

Women In Leadership / Recruitment
In an effort to increase the women in the workplace, a long-standing client commissioned us to provide a convincing narrative around women and opportunities in their workplace.

As well as talking-head/ graphic explainer videos, the Xorigin team distill the essential value proposition of a new company, product or service into form that even busy investors can understand. We write and develop concepts, scripts and storyboards - for finished products or to simulate products in development.

We then write, produce and direct engaging content that can be for both fund-raising and customer acquisition once a product is launched - getting maximum impact from small investments.

We have successfully helped startups raise capital from Angel Investors, Series A+, acquisition and listing.

Xorigin also produce larger content strategy for all social channels and a detailed release timetable for Kickstarter, Pozible and other crowdfunding avenues.

If you need even more placement horsepower, we call on our key digital agency partners for special deals on content placement and strategy.

Xorigin write, produce and direct Behind the Scenes (BTS) for some of the largest global brands.

We develop strategic content and release plans, produce social content before, during and after a major event or launch. This helps to build audience and anticipation for the final production, providing 10-100x more engagement on the final product, maximising the efficient use of your marketing budget and assets.

Xorigin can develop the social strategy, or work hand-in-glove with your social team or one of our larger trusted agencies as required.

We conceptualise, shoot and edit video, stills, 360 video and walk-throughs, along with writing advertising copy, creating fast-turn-around TV EPKs and online-ready content. This makes life easy for your social media manager, exclusive bloggers and influencers.

Xorigin have executed with some of the largest Australian events and major brands, with a multitude of unpaid commercial TV placements and valuable editorial content.

We also build pop-up TV Studios and live stream live events, red carpets live vox pops.

Major brands are increasingly commissioning corporate comedy series to generate brand awareness and attract viewers.

Xorigin have been writing and producing comedy and drama for a number of years, exhibited at major festivals and on TV. In our early days we secured a distribution deal for an interactive comedy game show at MIPCOM in Cannes - just as Xorigin came into being.

We also pitched, wrote, cast, produced, directed and delivered the first of a series of highly engaging comedy videos for a major brand - to launch their otherwise unengaging catalogue, while meeting key corporate product messaging, branding and staff engagement constraints.

If your corporate is bold enough to try comedy - we are up to the challenge with some exciting new concepts.

From projects in Bangladesh for UNICEF for TV, to Indigenous issues and launches for Spinal Cord Injury Awareness Week, Xorigin have produced a range of video content for a number of different charities, foundations and organisations.

We discount rates for causes consistent the goals of making the world a better, more equitable place.

At Xorigin, we are combining our foundational expertise as professional engineers and designers to work with AI tools since LLM and Image Recognition and SD was first introduced. We have been using AI to optimise general business and video production workflows, write software, copy edit, podcasts episode planning, curriculum development and to create complex tender documents and responses, legal papers, tone setting in correspondence, ideation and script development and editing.

We have over 500 hours of hands-on prompt engineering experience and are undertaking a major AI software development build in 2023-24, including image recognition and especially difficult abstract image recognition and model training. In the past we have managed IT builds up to A$1.3M in product delivery and finance, and now have assembled a highly skilled, fast and efficient international development team.

Our experience includes locally-run stable diffusion models (not exposing data or ideas on the public internet) ), self prompting AI and generative Agents managing multiple AI tools including ChatGPT, GPT4, HuggingFace and more. We have partnered with a leading software development house to create AI powered back-ends of a growing APP on both Google Play and The App Store.

Utilizing emerging AI technologies we help streamline business processes and improve efficiencies, with some roles experiencing effectiveness increases by 20% or more.

We invested early so that as business we are ahead of the curve, and through this investment the ongoing returns are a force-multiplier. We were early movers on portable edit stations, in-house studio builds, web streaming and use of DSLRs until professional video cameras caught up - and we are on the front foot again with AI.

Having also worked to train businesses to use simple off-the-shelf subscription AI tools, we have enabled them to achieve faster results and compress the learning and implementation curve.

Xorigin Labs: A Legacy of Innovation

Xorigin Labs proudly carry a 4th-generation legacy of engineering, design and innovation dating back to the 1880s.

Darryl Thoms who leads Xorigin Labs great grandfather Thomas Thoms, was a high-frequency innovator - designing groundbreaking machinery for product manufacture holding numerous patents for building materials and metal forming technologies, including a continuous gutter former and a corrugated iron curving machine to make water tanks and curved metal roofing that he manufactured and supplied across Australia and the South Pacific.

Established in 2010, Xorigin Labs is dedicated to bringing modern-day innovations to life. Our multidisciplinary team is inspired by the generations that came before, creating groundbreaking machinery, products, and processes across various industries.

Our founder, Darryl Thoms (UNSW Mech), has been immersed in the world of innovation since the age of 12, spending time in his family's manufacturing companies (1881-2014), and later working in New Product Development (NPD) in the FMCG and finance sectors, as well as the start-up space. Achievements include co-creating innovative products sold in India, Singapore, and Australia, and prototyping a product that led to a Japanese patent in tech hardware at the young age of 21.

At Xorigin Labs, we are driven by our passion for great, sophisticated design, finessed engineering, simplicity and our commitment to fostering new innovations. Stay tuned for an exciting new product launch in 2024.